Leadership, Operations and Negotiations:

• Established the company's brand and direction through vision, leadership/management, business strategy, development strategy, financial guidance, marketing, branding and design.

• Brought a new non-custodial Cardano blockchain wallet application for mobile & web to market:

  • Created the roadmap strategy, tactical/agile development planning, and execution

  • Designed the UI / UX of the application

  • Creating the brand name + logo

  • Designed & developed the VESPR website (www.vespr.xyz)

  • Negotiated and secured major partnerships that propelled revenue growth from $0 to $50,000 in average monthly revenue and achieved over a 50% reduction in advertising costs, enhancing user acquisition.

  • Negotiated all contracts ensuring all agreements prioritized the company's best interests.

• Transformed VESPR Wallet into a revenue-generating enterprise, achieving:

  • $50,000 in average monthly revenue from $0 within 1 year

  • Over $200,000 in total revenue within the first 4 months of revenue-generation and growing

  • Over $40,000,000 in trading volume and growing 107,500 total swap transactions and growing $500,000 in fiat-to-crypto onramp volume and growing $1,000 in average volume per user and 2,000+ completed onramp orders

  • Over 50% of the user market share in the Cardano blockchain ecosystem, outperforming already-established wallets.

  • Increased Cardano swap volume market share from 0% to an average of 5.7%, with a peak of 8.7%. Scaled the user base from 0 to 17,000 Monthly Active Users (MAU). 20,000+ app downloads

  • Achieved a user retention rate exceeding 25%.

  • Boosted our stakepool partner, 21ADA, by growing Total Value Staked (TVS) from $3M to over $4M.

• Secured Grant Funding, overseeing research, marketing, management and acquisition of grant, from:

  • Project Catalyst: Fund 11 — $100,000

  • Intersect MBO — $42,500

• Ensured regulatory compliance with agencies such as the SEC and CFTC, safeguarding company interests and enabling continuous long-term operation.

• Mentored under a Six Sigma Green Belt, deployed Lean Six Sigma operations strategies to eliminate waste, optimize processes and improve efficiency.

• Expanded the team by hiring and integrating three additional developers, enhancing product development capabilities.

Design & Branding:

• Designed the UI and UX of the VESPR Wallet application.

• Designed and developed the front-end for the VESPR website using Typescript and the Lit framework.

• Developed comprehensive design systems for VESPR, incorporating reusable UI components, a detailed style guide, typography, color palettes, spacing standards, and design tokens, ensuring consistent and efficient design implementation across all VESPR platforms.

• Designed the VESPR logo.

• Created all VESPR creative assets, including graphics and branding materials for ads, social media, and app stores.

• Created the VESPR name and brand identity, strategically focusing on a mature, clean, and strong aesthetic to establish a more professional and sophisticated brand image.

Network & Marketing:

• Developed and executed high-impact social media marketing campaigns, achieving:

  • An 800% increase in followers and brand awareness.

  • A 5000% increase in user engagement and impressions.

  • Growth from 0% to 25% in user retention.

• Social Media Marketing KPIs:

  • 51,000 max impressions on a single post

  • 14,000 average impressions per post

  • 897 max likes on a single post

  • 300 average likes per post

  • 12:1 follower/engagement ratio

  • 1261 Discord members 9184 X (formerly Twitter) followers

  • Increased followers from <1000 to >9000

• Cultivated an online community of over 10,000 people by leveraging storytelling and strong optics to build and maintain a loyal user base within the Cardano community, ensuring consistent engagement and support.

• Managed online marketing and SEO strategies using online advertising campaign management software like Bit.ly and Google Ads.

• Implemented advanced SEO techniques, including keyword research, on-page optimization, backlink building, and content marketing to improve search engine rankings and drive organic traffic towards the VESPR website.

• Reduced advertising costs by over 50% while increasing website traffic & clicks by 200%.

Project Management:

• As Product Owner and Scrum Master, implemented the Agile Project Management software development style utilizing Kanban boards on Jira/Trello project management softwares.

• Deployed iterative software development sprints to accelerate time-to-market and outpace competitors.

• Collaborated with engineering teams to strategically coordinate development cycles that balanced cost, software developer bandwidth/capacity, business/financial objectives, user acquisition, user needs/wants, competitive edge, and market demands to create the best wallet product and both capture new users and convert users from other wallets to VESPR.